Phuti Mphelo
From Survival to Purposeful Success
Meet the woman who helps you rewrite your story from the inside out.
Hi, I’m Phuti Mphelo CA(SA).
I’m a Chartered Accountant (SA), Dual Elite Neuroencoding Specialist, Master NLP and Neuro Agility Practitioner, Business Coach, and Financial Resilience Strategist. But titles don’t tell the full story. I started my career in various industries in the corporate sector and now have over a decade of experience in business. I’m a woman obsessed with human behaviour, especially in the way it affects our money stories and path to success.
For years, I did all the right things: earned the degrees, worked in high-performing roles, checked every box. But inside, I was in survival mode — operating on beliefs I didn’t choose, stuck in mental patterns that limited my confidence, peace, and progress.
Everything changed when I began to retrain my brain’s instructions — not just to think differently, but to truly become someone aligned with the life I was designed for.
Now, I help others do the same.
What do you get when you combine a CA(SA), a woman with more than a decade in business, plus someone obsessed with human behaviour, especially when it comes to our success and money stories? You get a Business Coach and Financial Resilience Strategist who helps women find their passion and power so they stop feeling stuck, ashamed and insecure about themselves, especially about their money situation.
As a businesswoman I have learnt that to succeed in life, both in personal and business finances, one must understand and master one’s their set of beliefs and thoughts about oneself themselves and money.
I know what it feels like to do everything “right” — and still feel stuck. That’s why I help others rewire the root, not just the routine.
My Coaching Approach
I left the security and comforts of the corporate sector more than a decade ago to pursue a career full time in business. As a business owner I had to learn to radically shift my own relationship with money, eliminate my ‘shrink-to-fit’ mentality, be committed to creating wealth and survive the sobering realities of the business world.
I discovered and implemented the tools and techniques to free myself from feeling stuck, ashamed and insecure about my money story and was able to boldly go after my money goals and be comfortable with success. I learnt to be in control of my money decisions so that I have the lifestyle that I want and many other freedoms that I’ve been blessed with.
It’s the same evidence based, neuroscience backed techniques I use to help women go from financial frustration to financial growth and fulfilment through an actionable personalized path.
I don’t motivate you — I help you rewire your mind.
✅ I believe success is about alignment — not hustle.
✅ I believe we don’t need fixing — we need better wiring.
✅ I believe your story isn’t over — it’s about to get better.
Influential people that crossed my path....
Les Brown
World’s Leading Motivational Speaker
Joseph McClendon III – Peak Performance Specialist
Creator of the Neuroencoding® Method and Founder of the Neuroencoding Institute®
This isn’t just coaching. It’s a movement. Let’s Rewrite the Story You Tell Yourself
Ready to start your rewiring journey?
We’re done with “try harder.”
We’re choosing to trust our minds, rewire our patterns, and reclaim our future.
Whether you’re an emerging leader, a seasoned executive, or a woman trying to break generational cycles — this work is for you.
Let’s stop surviving.
Let’s rise.